Turn Contacts into Clients
Quickly grow and organize your contact database, then turn those contacts into clients using our unique Client Insights. Stay connected with personalized drip campaigns to strengthen relationships, generate referrals, and keep your sales pipeline full of opportunities.
Video Overview
The Benefits
Why should you turn contacts into clients? Watch the video.
Contacts are people in your database.
You might have their phone numbers, email addresses, physical addresses, and maybe even their birthdays. You know some basic details about them. Perhaps you’ve set them up on a drip campaign to send birthday cards or newsletters, hoping they’ll think of you when they’re ready to buy or sell. This approach—often called “staying top of mind”—can work, but only to a limited extent.
Clients, on the other hand, are a different story.
You have all the same basic information, plus you’ve had meaningful conversations with them. You know their wishes, wants, and needs. You’ve discussed their timeline for buying or selling, uncovered the motivations behind their decisions, and understood their expectations—both of the market and of you. You also know about their resources—how much they can put down, whether they’ll need a mortgage, and if they’ve been pre-approved.
Research shows that knowing just a few key insights about someone increases your chances of closing a transaction by 30 to 50 times.
See the difference?
It’s obvious why turning contacts into clients is critical. Research shows that knowing just a few key insights about someone increases your chances of closing a transaction by 30 to 50 times. That’s the power of building real relationships.