Goal Calculator: Results

Client Listings Sold

We’ve referred to it as 'Seller Deals' here, but you might think of it as 'Your Sold Listings.' This number represents the sellers we expect to arise from your total Client base. 'Clients' are the homeowners for whom you have valuable insights—those whose real estate needs and future plans you understand deeply.

Client Purchases Closed

‘Buy Back Deals’ represent Clients for whom you’ve sold a home and who, due to your exceptional service, choose you to assist with their next home purchase. Ideally, this should be a high number, reflecting the trust and value you provide throughout the real estate cycle. While there may be exceptions—such as clients moving out of the area or transitioning to a retirement home—this figure should represent a significant percentage of Clients who have listed and sold with you.

Referrals (Other Sales)

‘Referrals and Other Sales’ come from a variety of sources, including lead generation, drip campaigns, and client referrals. By consistently conducting Home Investment Reviews and providing valuable insights and services, you solidify your role as a trusted real estate advisor. This not only strengthens your relationships with clients but also increases the likelihood of them recommending you to their friends, family, and network. Maintaining this level of trust and service ensures that referrals and organic leads will naturally grow as a key part of your business over time.

This number will increase if you continue following the principles outlined in Secret to Success and regularly conducting Home Investment Reviews. If you haven’t already, read Anne’s Story. It highlights the first-ever Home Investment Review, which led to a referral and resulted in a buy-and-sell transaction within just 30 days!