Secret to Success
Strong client relationships are the foundation of a thriving real estate business. Our six-phase Secret to Success (S2S) model guides you from consistently doing what you say you will do to building trust, loyalty, and ultimately—earning repeat business and referrals.
Each phase strengthens your connections, turning them into lasting partnerships:
Phase 1: Do What You Say You Will Do (DWYSYWD)
Sounds easy but so many people say they will do something and simply don’t follow through. It is sad to say but you can stand out from the crowd if you do!
Also learn to say no! If you do what you say you will do and say “no” when you can’t, you will be amazed at what happens next! They will love and respect you more and wait until you can!
Phase 2: Consistency
You can’t “Do What You Say You Will Do” only some of the time and expect to be successful. Consistency is crucial—it’s what sets you apart and builds trust.
When you consistently follow through, you become predictable and dependable, two traits that are essential for long-term success. Consistency isn’t just a habit; it’s the foundation of your reputation.
Phase 3: Predictability and Dependability
Reaching the point where you are both predictable and dependable is a game-changer. It’s the foundation of trust—once clients know they can rely on you, they begin to trust not only you but also the results you deliver.
Consistency is the key. By consistently “Doing What You Say You Will Do” (DWYSYWD), you build a reputation that fosters trust and long-term success.
Phase 4: Trust
By this stage, you’ve done the hard work and earned their trust. Now, it’s yours to maintain—or lose. Trust is fragile, but as long as you continue to act with integrity and reliability, it’s yours to keep.
Phase 5: Loyalty
Loyalty is the ultimate goal—the Holy Grail. Once your clients are loyal, you’ve built a sustainable business with a strong foundation for growth.
Phase 6: Repeat Business and Referrals
This is where sustainability meets growth. Loyal clients will return to you time and time again, and your business will thrive as they refer you to their friends and family.
Final Phase: Repeat
Start again. Notice there is no finish line—only two starting lines!